SOOTHE * MOISTURIZE * SOFTEN Relieves Dry and Irritated Skin. Soothes Hot Spots. Only the best will do when it comes to caring for your dogs’ skin and overall health. Itchy Dog Shampoo is formulated with naturally-derived, plant-based ingredients that soothes itchy, flaky, dry, or problem skin. Itchy Dog Shampoo rinses and dries fast, leaving long lasting fragrance making it the top choice for groomers nationwide.